Dana White and Lorenzo Fertitta have summonsed Jon Jones to Las Vegas for a sit-down.

The meeting has been called to discuss Jones’ recent arrest for DUI in his home state of New York; Jones was arrested 5am Saturday after crashing his Bentley into a streetlight.

He isn’t the first UFC fighter to have such an incident occur but Jones is the organisation’s light-heavyweight champion and markets himself as a squeaky-clean family man, an image which has been soiled by the arrest.

“It’s really sitting down and figuring out what is it you want to do,” White told the Herald before meeting with Jones. “You’re 24 years old, you could be a force in this sport for the next 10 years and go down as the greatest ever – beat everybody, do all this stuff, be the first guy to break through and get a Nike deal,” White told the Boston Herald.

“Do you want to be that guy or do you want to go the other way? You can go the other way, too, and you can be the total bad guy, make a few million here or there and then go tell everybody to go, ‘(Expletive) off.’

“It’s no different whether it’s the UFC, boxing, the NBA, the NFL – it’s the guys who really focus and get their (stuff) together no matter how old you are, whether you’re 21 or 31. That’s what we’ve got to figure out where Jones is at and what he wants to do.”

Jones is a young man and he wouldn’t be the first to stray from the right path because of the trappings of fame and wealth. But his arrest will have been a significant disappointment to the UFC top brass as he is considered one of their most marketable athletes ever.

The irony of Jones’ arrest was not lost on fans - he had recently appeared in an advert for Bud Light with a caption urging people to ‘enjoy responsibly’ and he had also recently stated on the record that he would never do “anything crazy” like get arrested “for DUI or anything like that”.