It was a long time coming and it seemed for several years that it was never going to happen, but now EA Sports is â€śthrilledâ€ť to have signed a deal with the UFC to produce a video game version of the top MMA league.Â
Electronic Arts has today officially confirmed the weekendâ€™s reports that it has a licensing agreement with Zuffa LLC to produce and distribute videogames bearing the Ultimate Fighting Championship brand.
The new multi-year, multi-product partnership will provide EA the exclusive rights to develop UFC videogames, which will be developed and marketed under the EA SPORTS brand.
â€śWeâ€™re thrilled to begin a long-term partnership that will bring fans incredibly authentic, and deeply connected, UFC videogames,â€ť said Andrew Wilson, EVP and Head of EA SPORTS.
â€śUFC has become a global powerhouse because they have the worldâ€™s best fighters, competing in the worldâ€™s best mixed martial arts events. We share UFCâ€™s passion for the sport, and we look forward to capturing all of the intensity and excitement of the action with unique new game experiences across a range of platforms.â€ť
Zuffa has licensed to EA the UFC rights previously held by THQ, Inc. (THQI).
â€śWeâ€™d like to thank THQ for creating some of the most critically-acclaimed sports videogames of this console generation, and weâ€™re excited to enter a new relationship with EA that will help us deepen our connection with fighting fans around the world,â€ť said UFC President Dana White.
â€śThereâ€™s no one better at creating authentic sports videogames than EA SPORTS, and weâ€™re excited to have a partner who shares our vision of deep, connected and multi-platform global game experiences.â€ť
â€śWeâ€™ve relished our relationship with UFC over the last several years and believe that the UFC gaming brand is in great shape. THQâ€™s more focused strategy moving forward meant that transferring the license to EA made sense to all parties,â€ť said THQ CEO Brian Farrell.
â€śWeâ€™d like to thank the UFC for their great support and partnership and wish EA all the best moving forward.â€ť
EA SPORTS is one of the leading sports entertainment brands in the world and has numerous top-selling videogame franchises including the NFL, NBA, FIFA soccer and more.
Its stature in the world of sporting videogames is encapsulated by its catchphrase â€śEA Sports - Its in the game!â€ť For many fans, the involvement of EA Sports is almost a stamp of legitimacy on mixed martial arts as a sport, and the online fan base appears to be buoyant about news of the partnership.
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