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First Look: The Nike/Jon Jones apparel
These are apparently the first shots of the initial line of t-shirts to be released under the Nike/Jon Jones deal.
Featuring the legend ‘Bones Knows’ they are very similar to the recently released shots of the Anderson Silva t-shirts, which say ‘Silva Knows’.
The strapline harks back to a famous slogan used in the early 1990s for the Bo Jackson apparel line. The full version had the name of a sport at the end of it - eg ‘Bo Jackson knows baseball’ - and sprang up because he was the first athlete to compete professionally in different disciplines at the same time.
Nike’s use of the slogan for Jones and Silva places the pair squarely into the lineage of one of its longest-running strapline traditions and we can be thankful that Nike haven’t looked at traditional MMA offerings and decided that the shirts need skulls, chains, medieval heraldry or motorbikes on fire as they emerge from hell.
That said, the shirts aren’t distinctly MMA-related apart from the names on them and some fans have already voiced the opinion that they are somewhat uninspired. What do you think of them? We are reliably informed that Nike is keeping an eye on the MMA sites to get some feedback.
Comments
Rob
Posted at 08:43 on August 23rd 2012
Uninspired? its Nike using a prototype; I'd expect great things from them in terms of quality and style in a few months.
AJ
Posted at 10:25 on August 23rd 2012
Ahhhhhhh, Good 'ol Nike, Jumping on the band wagon when they see the $ signs!! Surfing, Skateboarding, BMX now MMA......How much are they investing to help in the fight to get MMA legal in those countries and states where it is still illegal??
They have no passion for the sport, they have taken on a poster boy (Jones) who will become a huge money spinner for them. He's a great poster boy for them, he's young, he's got a long and successful career ahead of him. Its a good gimmick for new MMA fans who are just getting into the sport, shouldn't think you will see many Vet fighters/supporters using the new Nike Fight equipment (have you seen their compression shorts....that you cant put a cup in....)
In other words, Not a fan of Nike in MMA!!
G
Posted at 03:42 on August 31st 2012
I wish they would make a shirt that says "UFC 151", "Just Do Nothing". I would buy that. Actually I'd buy at least a couple.
mike
Posted at 02:17 on October 19th 2012
I love the shirt design and I want one. Jones is inspiring and a phenomenal fighter. Release these shirts asap!
Tina
Posted at 06:26 on April 3rd 2013
Where can I buy this shirt? I want my man in it...
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silvia
Posted at 08:40 on August 23rd 2012
I personally love the shirt! Its simple and down to the point lol I would def rock it!
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