UFC appoints former Manchester City chief executive to head UK operation

UFC appoints former Manchester City chief executive to head UK operation
September 28th 2012

The former chief executive of the Premier League football club Manchester City was today announced as the UFC’s new Executive Vice President and Managing Director for Europe, Middle East and Africa.

Before taking the role at Manchester City, Garry Cook, 50, worked for Nike, rising to President and General Manager International of Brand Jordan in 2005. During his tenure at Nike he held a wide range of management positions from overseeing the licensing of Nike Team Sports in the US to leading the pan-European commercial strategy for Nike apparel EMEA.

After 12 successful years with Nike, Cook became Chief Executive of Manchester City Football Club and led the organization during a period that saw tremendous achievements both on and off the pitch.

Last year the club won both the FA Cup and Barclays Premier League, its first league championship for 44 years, and Cook was responsible for executing a global media and market development strategy resulting in unprecedented growth.

On the appointment, UFC president, Dana White, said, “Garry is a man with a fantastic record for high profile achievements in the sports industry with tremendous international experience. We are confident he will continue the huge developments the UFC has made internationally and lead us to further success.”

Garry Cook added, “I am absolutely delighted to be joining the UFC. Mixed martial arts is one of the most popular sports globally and to be working in such a dynamic and exciting industry, with the UFC’s talented, passionate and committed staff and athletes, is an honour. I look forward to being a part of the team as they continue to grow internationally.”


  • Lazurus

    Posted at 17:30 on September 28th 2012

    Chelsea won the FA Cup last season. Man City won it in 2010/2011.

    Now fair enough that mean Man City won the FA Cup 'last year' but then they won the Premier League last season 2011/2012 so either way this is incorrect.

    Reply to comment

  • kun

    Posted at 18:34 on September 28th 2012

    "Brock bottled it!". Any City fan will get the reference. ;)

    Reply to comment

  • Patrick

    Posted at 21:44 on September 28th 2012

    And any football fan will also remember the reason for Garry Cook and Man Citeh parting ways.... Is this the type of guy the UFC wants to be associated with?

    Reply to comment


    Posted at 22:07 on September 29th 2012


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