The UFC today announced a partnership with Ticketmaster to create an official ticket resale marketplace for UFC.
It will give fans the ability to buy and sell tickets to UFC live events via a secure resale platform powered by Ticketmaster technology. The news will surely not be welcomed by StubHub and other third-party ticket resellers.
For tickets at select venues, the marketplace offers Ticketmaster’s barcode transfer technology where tickets fans purchase from resellers are verified by Ticketmaster for authenticity and then reissued with new barcodes for the buyer, guaranteeing the validity of the tickets.
Ticketmaster already handles similar duties for the NFL and NBA and claims that it generates “overwhelmingly positive results for fans”.
“UFC is the best live event experience in the world and by partnering with Ticketmaster, our fans have a reliable, quick and convenient way to buy and sell UFC tickets,” UFC President Dana White said. “We are really excited to continue working with Ticketmaster to make buying and selling UFC tickets easier than ever.”
Fans searching for tickets to UFC live events, including UFC’s sold-out Dec. 8 event at KeyArena in Seattle, can access the UFC Official Resale Marketplace at www.TicketsNow.com/UFC.
In 2008 the UFC signed a similar agreement with StubHub, a major facilitator of ticket resales. That deal was criticised by fans at the time but in the four years since, it has become part of the sport’s landscape and so this new deal with Ticketmaster isn’t likely to excite as much comment as its 2008 predecessor did.