Bellator MMA has scored a significant coup, landing the signature of UFC Hall of Fame inductee Randy Couture as a coach for the inaugural season of their team-based reality show.
Viacom, which has a share in Bellator and owns its television home, Spike TV, has signed Couture to “a multi-year deal” which will see him undertake several projects for Spike, according to a report from Sports Illustrated.
But the principal part of the deal will see Couture installed as a coach for the upcoming Bellator MMA reality series which begins airing next month. His opposing coach has not yet been revealed.
Although there was no mention of it in the report, it can safely be assumed that Couture will also find himself doing some on-camera analysis spots during Bellator broadcasts.
The deal with Bellator/Viacom was reportedly struck in December and was not well received by the UFC and its company president Dana White.
Several years ago, Couture and the UFC had a legal dispute when he attempted to ‘retire’ from his UFC contract in order to take a one-off big-money fight with Fedor Emelianenko.
The UFC won the case and while the relationship was repaired, Couture doesn’t have the same ties to the UFC that the likes of Chuck Liddell and Matt Hughes do.
The former heavyweight and light-heavyweight champion had been serving as an analyst for UFC on FOX broadcasts recently but was noticeably absent from January’s first such broadcast, UFC on FOX 6.