` Commentary - Fighters Only Magazine

UFC 207 isn’t just the organization’s last event of 2016, it represents a resetting of the proverbial chess board regardless of the outcome of the main event. Either the queen will be back on top in Ronda Rousey or the guard will change with the new year in the form of Amanda Nunes.

Following the WME-IMG’s purchase of the UFC, which came in at a reported $4 billion, the next step is simple, increase revenue.

Both the UFC and their athlete outfit sponsor Reebok have been included in the top 10 of the Forbes magazine's annual list of most valuable sports brands in the world.

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