Asia’s biggest martial arts organisation, ONE Championship, has just announced a groundbreaking new deal that will open up the brand to the North American market.
ONE has signed a deal for Prime Video to broadcast a dozen live events per year for multiple years. The live events will be streamed exclusively on Prime Video in the US and Canada, with the platform becoming the home for the organisation’s major events.
The first Prime Video evenåçt is set to be announced later this year, but the deal represents ONE’s most significant foray into the American market since its prior deal with Bleacher Report’s B/R Live platform.
ONE Championship chairman and CEO Chatri Sityodtong teased an announcement in the lead-up to ONE X, and that statement landed on Wednesday, with the multi-year agreement revealed to the media via press release.
“ONE Championship is thrilled to work with Prime Video, one of the largest premium sports content providers in the world, to bring our live events closer to fans in the United States and Canada,” said Sityodtong.
“As the world’s largest martial arts organization, we believe our collaboration with Prime Video will allow us to reach a wider North American audience that is hungry for an authentic and differentiated product you simply cannot get with any other organization.
“We look forward to showcasing the absolute greatest martial artists on the planet, right here in the ONE Championship circle and on Prime Video.”
The move also adds a new sports vertical to Prime Video’s portfolio. Amazon’s streaming platform already holds the rights to the NFL’s Thursday Night Football for 2022-2023 at the price of $1 billion per season, while their rights acquisitions in Europe include a 20-match Premier League package, France’s Ligue 1 and Ligue 2, and Italian streaming rights to the UEFA Champions League.
The streaming giants have also held UK rights to the US Open Tennis, Australian Open Tennis and ATP World Tour Tennis events.