The partnership between UFC and Venum has officially started.
Earlier today, UFC unveiled the new fighter uniforms outfitted by combat sports apparel company Venum – calling on big names such as Valentina Shevchenko, Brian Ortega, Aljamain Sterling and Michael Chiesa to model them.
When you find the perfect fit… it just feels right 🐍
💢 UFC Authentic Fight Night Kits | @Venum
[ Now on @UFCStore: https://t.co/j5B1Dgf6fJ ] pic.twitter.com/ql5RT64q2C
— UFC (@ufc) April 6, 2021
You may notice that the fighters featured are still wearing Reebok footwear. Despite the UFC’s seven-year partnership with Reebok ending once April began, the sportswear company retains a deal with the promotion as an official footwear supplier.
Venum has been involved in combat sports since the early 2000s and their video below shows off the top names they used to kit out and sponsor.
The company’s fight kits will debut this weekend on national television in the United States. UFC on ABC 2 is set to be headlined by a middleweight title eliminator between Italy’s Marvin Vettori and the always-entertaining Kevin Holland on Saturday night.
Venum’s Fight Night Kits and Fight Week Collection apparel are now available at the official UFC store.
UFC fighters will see a slight payment increase in their “fight week incentive pay” compared to what they received in the previous deal with Reebok.