On Friday, the UFC named Venum as the promotion’s exclusive outfitting partner once their Reebok deal expires in 2021.
A renowned brand in the combat sports world, Venum will begin its relationship with the UFC in April, 2021.
From UFC fight kits to fan apparel, Venum will be producing it all. However, Reebok will continue on as the promotion’s official footwear provider until the end of 2021.
The press release states that the new partnership will see an adjustment of the UFC’s Promotional Guidance Compliance pay scale and will benefit its contracted fighters.
“UFC will adjust the pay scale tied to its Promotional Guidelines Compliance program, which will result in across the board increases for all athletes effective April 2021.”
UFC President Dana White seems particularly excited at the chance to work with a sportswear company which specialises in combat sports.
“We’re pumped that Venum will be joining us as our new exclusive global outfitting and apparel partner,” said White in the official press release. “Venum is an iconic combat sports brand that understands the unique needs of MMA athletes.
“Franck Dupuis and his team at Venum have the technical knowledge and experience that will produce world-class UFC Fight Kits and apparel. We’re looking forward to collaborating with them on this next evolution of UFC’s outfitting program.”
Understandably, Venum are equally excited to make their mark in tandem with the UFC.
“Joining UFC as their official outfitting and apparel partner means a great deal to the Venum team,” stated Dupuis, Venum’s founder and CEO. “Venum is a brand that has grown alongside the sport of MMA as it has exploded in popularity around the world.
“We are both proud and grateful, as this agreement signifies the success of our journey over the past fifteen years. At Venum, we are ecstatic to write the next chapter in our history.”