The UFC has announced a new partnership with sports betting integrity platform ProhiBet to help maintain the promotion’s integrity around sports betting on UFC events.

ProhiBet is the sports betting industry’s only comprehensive solution that monitors prohibited bettor activity, with the UFC announcing that it had entered into a collaboration agreement for the utilization of ProhiBet’s advanced notification platform.

“Designed to safeguard sports integrity and ensure adherence to state-specific regulations, ProhiBet will play a pivotal role in monitoring specific individuals such as UFC athletes, coaches, employees, and officials who are prohibited from placing bets on UFC events,” said the UFC, via press release.

“In an effort to protect the integrity of sports, state-by-state regulations across the country generally maintain prohibitions on certain individuals, i.e., athletes, coaches, league officials, and administration, from wagering on particular sports. ProhiBet offers a comprehensive solution for monitoring compliance with these regulatory requirements via an encrypted decentralized cross-monitoring and notification platform.”

Executive VP and general counsel of the UFC, Riche T. McKnight, commented on the deal, saying, “One of the foundations of UFC’s success is our dedication to embracing regulation and compliance to promote safety and fairness in our sport.

“Our collaboration with ProhiBet is another step towards strengthening our integrity controls by helping us to enforce our anti-gambling policy and support the integrity of our sport.”

The UFC’s press release continued, stating, “ProhiBet’s cutting-edge technology provides a secure and transparent method for sports properties, both professional and collegiate, and sportsbook operators, to ensure that athletes, coaches, and league/school administrative staff remain compliant with the intricate web of state regulations that govern sports betting activities.”

Managing director of ProhiBet, Matt Heap, is a former head of the Colorado Division of Gaming’s sportsbook operations, and hailed the partnership, saying, “We are thrilled to partner with UFC — the combination of ProhiBet’s state-of-the-art encrypted data transfer system and UFC’s dedication to upholding the integrity of sports will undoubtedly enhance the transparency and trustworthiness of sports betting activities.”

The ProhiBet product is a joint venture between US Integrity and Odds On Compliance. US Integrity offers wagering monitoring services to stakeholders across the sports wagering ecosystem while Odds On Compliance is a leading compliance technology and consultation firm in the sports betting and gaming industry.

The UFC concluded, “UFC’s use of ProhiBet is a further expansion of UFC’s relationship with U.S. Integrity to strengthen its betting compliance policies. Earlier this year, UFC named U.S. Integrity as its official betting integrity service, capable of identifying and analyzing unusual wagering activity for all UFC events, including Dana White’s Contender Series.”