Fighters Only, the world’s leading Mixed Martial Arts lifestyle magazine, has struck a landmark deal with MMA’s premiere lifestyle brand, TapouT, to launch a range of Fighters Only apparel. A selection of men’s and women’s t-shirts and hoodies will hit online and high street stores in November with additional items such as shorts and accessories to follow in the New Year.
“At Fighters Only we strive to achieve the highest levels of production quality and creativity in everything we do, whether its producing a magazine, staging an awards show or designing a clothing range,” said Rob Hewitt, President and CEO of Fighters Only.
“TapouT are the biggest MMA apparel company in the world and the perfect partner for the Fighters Only brand and we’re delighted that they are partnering us in this exciting venture.”
“TapouT is thrilled to team with Fighters Only to provide mixed-martial arts fans another extension to express their passion for the sport,” said Marc Kreiner, TapouT Chairman and President. “Their reputation within the industry, matched with our connection to fans and unprecedented distribution, will aid TapouT’s global expansion.”
“TapouT and Fighters Only share a vision to continue the rapid growth of mixed martial arts worldwide,” said Dan ’Punkass’ Caldwell, TapouT founder and CEO. “This partnership is a testament to our commitment and enthusiasm for the sport.”
Fighters Only has long urged its readers to ‘train hard, fight easy’ and this maxim has been integrated into the first TapouT-Fighters Only t-shirt, pictured above. Printed on high-quality cotton with the same attention to detail that characterises the products of both companies, this limited-edition shirt is sure to be a hit with hardcore and casual fight fans alike.
In fact, the collaboration between TapouT and Fighters Only has proved of such interest within the industry that one of the UK’s biggest sports retailers has picked up on this debut shirt. JD Sports, which is the largest sportswear retailer in Britain, will be stocking the shirt in selected stores, alongside major brands such as Nike and Adidas.
Around the rest of the world, TapouT’s unparalleled distribution network will ensure that the clothing line is available from all the top mimxed martial arts retailers. The shirt is also available directly from TapouT.com and the Fighters Only online shop (click here)